by Brian Dalmar | Mar 12, 2024 | Google Ads, Lead Generation, Marketing Strategy
Hidden Reason Why Senior Living Sales Reps Struggle to Close Leads We often hear about bottlenecks in the sales funnel and that the problem isn’t the lack of leads, it’s the lack of follow up or that the sales reps aren’t good at closing them. Although this may be the...
by Brian Dalmar | Nov 20, 2023 | Google Ads, Marketing Strategy
As the year draws to a close, senior living companies find themselves at a crucial juncture, carefully assessing their budgets for the upcoming year. With an ever-evolving digital landscape, it’s imperative for these companies to allocate resources judiciously...
by Brian Dalmar | Oct 23, 2023 | Google Ads, Marketing Strategy
Evaluating the effectiveness of your senior living digital marketing strategy is crucial for identifying strengths, weaknesses, and opportunities for improvement. Regular evaluation allows you to make data-driven decisions, optimize your marketing efforts, and...
by Brian Dalmar | Oct 16, 2023 | Google Ads
In the competitive senior living industry, digital marketing strategies play a crucial role in attracting and converting potential residents. Among the various digital marketing channels available, Google Ads stands out as a powerful tool to increase sales and...
by Brian Dalmar | Oct 9, 2023 | Google Ads
In today’s digital era, online advertising has become an essential tool for businesses across various industries. Senior living communities are no exception to this trend. With the aging population increasingly turning to the Internet for information and...
by Brian Dalmar | Oct 2, 2023 | Google Ads
When it comes to running Google Ads campaigns, senior living communities should prioritize not only the quantity of conversions but also the quality. While increasing the number of conversions is important, focusing on the quality of those conversions holds equal...