We helped Increase Appster's Campaign Revenue by 500% In 12 Months

How ClosedOpp helped Appster, a company struggling to fully understand the Return on their Google advertising spend and increased their Return on Ad Spend from 0 to 5x in the ﬁrst year.

Appster was one of the biggest app developers in the world. They were spending over $80-$120k a month on Adwords and driving over 1000 leads a month globally, but they wanted to take their lead generation to another level. They needed a solution to not only understand their business goals and manage their Google Ads budget, but to also tie pipeline and revenue from Salesforce back to the Google Ads metric and make data driven decisions.

Appster was tracking conversions in Google but not tying attribution data using Salesforce. Therefore, tracking ROAS was not accurate.

ClosedOpp helped Appster connect Salesforce data to Google AdWords using Bizible. This enabled Appster to track google conversion data and also determine what happened after forms were filled out. Appster was then able to see which keywords not only turned into leads, but also pipeline and actual revenue, with the ability to track back to the original source detail.

Location: Melbourne, Victoria
Founded: 2011
Employees: 201-500
Industry: Information Technology & Services

Appster is a software development firm working with entrepreneurs, startups, and innovating enterprises to build ‘game-changer’ apps.

Combined Revenue

Increase In Return On Ad Spend Within 12 Months

Challenge

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Google Ads could only show which KPI’s generated a lead. Appster wanted to know which leads generated revenue.

Appster wanted to have full visibility into their ROAS in order to make intelligent decisions and to improve these. They had previously used Google data only and were unable to tie revenue back to their advertising spend. Because of this lack of attribution data, Appster had a poor understanding on their ROAS.

ClosedOpp helped Appster to identify that after a prospect converted, Google was unable to follow their journey through the pipeline, rendering full insight into their ROAS impossible. Salesforce was able achieve this. Google and Salesforce data needed to be connected, but no other Google Agency were also experts in Salesforce. That is, until ClosedOpp.

Solution

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ClosedOpp helped Appster Increase Revenue Generating Opportunities by 53%

A digital Agency with experience in Google Ads, Salesforce and Bizible. ClosedOpp worked with Appster’s CoFounder and Marketing Team to help them to integrate Salesforce Data with their existing and newly developed Ad Campaigns.

“ClosedOpp were the only Adwords agency Appster could ﬁnd with deep level expertise in setting up revenue attribution and running the type of reporting that is critical for B2B to actually see which keywords drive not only the most leads or cheapest leads but rather what is actually driving revenue at a granular level–their expertise is unmatched in this ﬁeld.”

— Marketing team – Appster

The Only Google Ads Premier Partner with a focus on Salesforce, Bizible Partners and PPC Experts, ClosedOpp helped Appster to track 100% of their leads and opportunities inside Salesforce. ClosedOpp helped Appster to achieve their ultimate goal, that of obtaining a comprehensive view on their Return on Ad Spend.

Results

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ClosedOpp increased Appsters’ ROAS to 5x, a total revenue of $2,674,185.82

ClosedOpp, a Google Ads Premier Partner as well as Bizible partner, was able to work with the client to connect Google Ads and Salesforce Data. Once the data was connected, the client was able to tie leads, opportunities and closed revenue back to the search terms and ads that were driving the clicks . ClosedOpp was not only able to help connect the two systems, but they also understood how to read the data and make intelligent decisions to drive ROAS and eliminate wasteful spend.

1. ClosedOpp brought Appster over $7m in combined Revenue

2. Achieved 5-6 ROAs on average

3. 500% increase on Return on Ad Spend