Our Process
Integrating Google Ads With Salesforce
There are two ways to Integrate Google Ads & Bing with Salesforce. The Wrong Way and Custom URLs (non-API)
Custom URLs (non-API)
You can integrate Google Ads and Bing with Salesforce with a custom URLs via the Google URL builder. There are a number of affordable tools to do so. For the companies that spend less than $10.000 per month on paid search, this maybe the economical way to see which campaign and adword groups drive Salesforce leads. However, this integration has limitations and is not recommended.
The problem with this integration is in the quality of data you add to Salesforce. With this method, you’re limited to campaigns and adgroup data. In addition to this, you would also need a different custom URLfor every keyword match type.
If your goal is to track your leads by keyword. If you want to track multiple landing pages and ads, your tracking would then become too complicated to manage. Even if you got everything right. You would only still track 60% of your PPC leads with this method.
API Between AdWord and Salesforce
The best way to integrate Google and Bing with Salesforce is to use an API. This is where Bizible comes in. Bizible uses Google Ads and Bing to populate custom objects inside Salesforce. Their attribution tool has been validated to get 99% of your attribution data right. Their app then ties your marketing attribution data to lead record, opportunity record, contact record and account record. This means that you are able to track all opportunities from leads to revenue.
By working with us, you can be the first in your industry to have a detailed understanding of what keywords drives revenue helping you to stand out rom your competitors.
We build reports inside Salesforce to track every lead, opportunity andwin by each campaign, adgroup, keyword, landing page and ad. We use the reports below to determine what drives opportunities and revenue. These 12 reports are the foundation for Salesforce Focused PPC and will give you the tools to increase pipeline.
Contact Us Today
We offer a free audit of your account. During our consultation, we provide you with a comprehensive analysis of your current campaigns.
