Tegile (A western Digital® Brand) uses ClosedOpp To Drive An Extra $3.6 Million In Revenue
Data storage company works with ClosedOpp to increase lead generation and sales by integrating Salesforce and Bizible.
Tegile, a Western Digital Brand, specializes in the development of all-flash and hybrid flash storage arrays. The data storage company utilized Google Ads to drive various marketing and sales campaigns, but needed better visibility into lead conversion, pipeline, deals and closed opportunities.
ClosedOpp helped Tegile build Google Ads into a sustainable channel that now returns $5.5 for every $1 spent.
ClosedOpp campaigns have delivered $3.6m in additional revenue for Tegile/Western Digital.
Location: San Jose, CA
Founded: 2010
Employees: 201-500
Industry: Computer Hardware
Tegile is a manufacturer and provider of flash and hybrid storage arrays for data virtualization, file management and other database applications.
Additional Revenue
Challenge
Tegile Was spending over $400,000 per year on Google Ads without full visibility into their Return on Investment
To support the company’s strategic growth initiatives, Tegile implemented a series of digital campaigns, including Google Ads, retargeting, and account-based marketing. The company spent approximately $400,000 per year on Google Ads.
Early on Tegile did not have a structured process to track and manage these campaigns. Salesforce was deployed, but loosely connected to Google Ads.
For example, lead conversions from Google Ads were not necessarily qualified leads when they were captured in Salesforce. Ad spend was not being optimized well and the sales pipeline and forecasts were skewed.
Google Ads and Salesforce data needed to be tightly integrated and synchronized for Tegile to have full visibility into their advertising spend, and the return on investment. Typically, SEM agencies have expertise in Google Ads or Salesforce. Seldom do they specialize in both. This is where ClosedOpp comes in.
Solution
ClosedOpp helped Tegile build a multi-million dollar B2B campaign.
A digital agency with experience in Google Ads, Salesforce & Bizible. ClosedOpp worked with Tegile’s marketing team to implement a structured process for all inbound lead generation campaigns.
“ClosedOpp was not only able to help connect the two systems, but also understood how to read the data and make intelligent decisions to drive return on advertising spend (ROAS) while optimizing our budget.”
Danielle Bilbruck, Manager, Demand Operations & Digital Marketing.
A Google Ads Premier Partner as well as Bizible partner, ClosedOpp has a unique skillset. It worked with Bilbruck and her team to connect Google Ads and Salesforce Data using Bizible.
Once the data was connected, Tegile was able to tie leads, opportunities and closed revenue back to the search terms and ads that were driving conversions.
Results
ClosedOpp Increases Campaign ROI by over 250%.
In the first year ClosedOpp helped more than double Tegile’s ROAS (Return on Ad Spend) from 2x to 5.49.
1. $679k spend.
2. $3.6 Million in Revenue generated from ClosedOpp campaigns.
3. 39 Closed Won B2B Deals generated from campaigns so far.
4. 5.49x Return on Ad Spend.
Key Takeaway from Tegile Campaigns
Bringing structure and discipline to Tegile’s digital ad spend, the company realized a significant impact on ROI.
1. Track the entire lead generation lifecycle, from keyword searches to clickthroughs to conversions and sales.
2. Gain full visibility into monthly ROAS, including leads in the pipeline, deals and revenue.
3. Dashboards provide the capability to optimize advertising budget and proactively adjust campaigns in real-time.
“We saw increased lead generation and quality conversion working with ClosedOpp. More than a vendor, ClosedOpp is an extension of our team and I consider them a valued partner that is helping us navigate the complexities of digital campaigns.”
Danielle Bilbruck | Manager | Demand Operations & Digital Marketing |Tegile
B2B Google Ads Funnel
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