Our Process

PPC Optimization Process

PPC Optimization Your Competitors Aren’t Doing

ClosedOpp is the only PPC Agency that uses your CRM’s data to prove your actual return on ad spend!

Does your agency tell you how many Opportunities they convert or which Keywords convert your largest wins?

Traditional PPC is outdated and ineffective. Anyone can increase conversions. You need to know which keywords drive sales qualified leads and opportunities, and the only real way to do this is by integrating to Google Ads with your CRM via an API.

All optimization includes a team of Pipeline Marketers that have experience with CRMs, Google Ads, and Bing. Closedopp has a company goal that each client sees results within three months, but many of our clients see results within two. What do we mean by results? We mean more opportunities and pipeline.

That’s right, our optimization doesn’t focus on conversions, we focus on increasing opportunities, pipeline and revenue.

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Leads & Opportunities

We are the first paid agency to track 100% of your leads & opportunities inside Salesforce.

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Reporting

We will build reports showing you exactly which ads converts leads and opportunities. By pushing high cost/lead ads and focusing on the ones that have lower cost/lead, we have the tools to increase leads or opportunities on demand.

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Defined Leads

Other agencies focus on conversions defined in Google. We focus on Leads, Opportunities and Closed / Won Deals. Then, tie it back to which keywords, ad copy, and landing page drove that activity.

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Unique Optimization

Our unique optimization process focuses on increasing opportunities & revenue by analyzing paid search data inside Salesforce and other CRMs

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Services

Full Google Ads & Bing Management, Keywords Targeting: Customized Keyword strategy based on your company and budget, Customized Live Data Dashboard / Pipeline Reports, Negative Keyword Planning, Optimization & Ongoing Oversight

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Opportunities

Our main objective is to learn which campaigns, adgroup, keyword, landing pages and ads result in opportunities. By knowing what causes opportunities, we’re able to increase pipeline just by reallocating budget.

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Wins

The only way to get ROI from marketing spend is to track all leads down funnel and build reports showing which leads resulted in revenue. We’ve mastered reporting on ROI from PPC spend all the way down to the keyword.

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Lost

By reporting on which keyword drives opportunities including those that result in closed and lost opportunities, we are able to reallocate your budget to keywords that results in revenue. This surgical optimization increases your overall marketing ROI.

Request A Free PPC Consultation!

Let us provide you with a Free PPC Audit and Consultation. We will discuss your KPIs and tailor make a PPC strategy to best meet your companies’ individual needs.

GET STARTED

“We increased Revenue by optimizing with Salesforce Data”

Josiah Humphrey, Co-founder of Appster

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