Deciding whether to try running Google Ads or Facebook Ads in-house versus using an agency is a complex decision that depends on a variety of factors, including your budget, your team’s expertise, your marketing goals, and the complexity of your campaigns. However, there are some clear instances where using an agency is the best option.
Here are some signs that your senior living community may need a lead generation agency:
- Inconsistent or Declining Lead Volume: If your community is experiencing inconsistent or declining lead volume, it may be time to consider outsourcing lead generation to a specialized agency. A lead generation agency can help you identify new channels to reach potential leads and optimize your existing lead generation efforts to increase lead volume.
- Ineffective Lead Management: If your community is struggling to convert leads into move-ins, it may be a sign that your lead management strategy needs improvement. A lead generation agency can help you develop a comprehensive lead management strategy that includes prompt follow-up, personalized outreach, and ongoing engagement.
- Limited Resources or Expertise: If your community doesn’t have the resources or expertise to manage lead generation and lead management in-house, it may be beneficial to partner with a lead generation agency. A specialized agency can bring expertise and resources to the table, including advanced marketing technologies and lead generation tools.
- Difficulty Reaching Your Target Audience: If your community is struggling to reach your target audience through traditional marketing channels, such as print ads or direct mail, it may be time to explore new digital marketing channels. A lead generation agency can help you identify new channels to reach your target audience, such as social media, email marketing, or search engine advertising.
- Need for Scalability: If your community is planning to expand or open new locations, it may be challenging to manage lead generation and lead management for multiple locations in-house. A lead generation agency can provide scalable solutions that can be tailored to meet the needs of each location, while still maintaining a consistent brand and messaging across all locations.
By partnering with a senior living lead generation agency, senior living communities can increase lead volume, improve lead management, and ultimately drive more move-ins, all while freeing up internal resources to focus on other priorities.
