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The 6 Biggest Mistakes You Can Make with Google Ads
Before we get on with the list, it is important that we clarify that this list is specific to B2B Google ads. Although a lot of these points are applicable to B2C as well, they may not apply as much to eCommerce or Google Shopping as the intent of the searcher is...
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Embracing the Future: Anticipated Changes to Google Ads in 2024
Google Ads has long been a cornerstone of online advertising, allowing businesses to reach their target audience effectively. As technology evolves and user behaviors change, Google continues to innovate and update its advertising platform. In this...
Deciding If Google Ads Will Work for Your Business
As a business owner, it is essential to explore and evaluate various advertising platforms to determine which one is the best fit for your marketing goals and budget. Google Ads is a widely used and effective platform, but determining if it will...
Wasting Money On Google Ads? It Could Be Your Account Manager…
Google Ads, when done right, could be your best source for lead generation because you’re able to get your message in front of the potential customer at the exact moment when they are searching for what you have to offer. However, we often hear...
The Top Five Reasons To Hire A Google Ads Agency
A lot of businesses wonder if they really need to hire a "Google Ads agency" or if they can simply have their internal marketing team whip up some quick ads to "get our name out there". This is one of the most ineffective marketing plans you can...
Why Do Google Ads Often Fail?
Google ads can be a highly effective advertising tool, allowing for more targeted advertising, higher quality leads and provide companies with a competitive advantage. However, if not implemented correctly they can lead to wasted spend and less...
Why You Need to Connect Salesforce and Google Ads Today
Salesforce and Google Ads are strong tools that help businesses to run campaigns, analyze data and track leads after conversions. However, the impact of these tools is even greater when you choose to integrate the information from these two...