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The 6 Biggest Mistakes You Can Make with Google Ads

The 6 Biggest Mistakes You Can Make with Google Ads

Before we get on with the list, it is important that we clarify that this list is specific to B2B Google ads.  Although a lot of these points are applicable to B2C as well, they may not apply as much to eCommerce or Google Shopping as the intent of the searcher is...

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Deciding If Google Ads Will Work for Your Business

Deciding If Google Ads Will Work for Your Business

As a business owner, it is essential to explore and evaluate various advertising platforms to determine which one is the best fit for your marketing goals and budget. Google Ads is a widely used and effective platform, but determining if it will...

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The Top Five Reasons To Hire A Google Ads Agency

The Top Five Reasons To Hire A Google Ads Agency

A lot of businesses wonder if they really need to hire a "Google Ads agency" or if they can simply have their internal marketing team whip up some quick ads to "get our name out there". This is one of the most ineffective marketing plans you can...

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Why Do Google Ads Often Fail?

Why Do Google Ads Often Fail?

Google ads can be a highly effective advertising tool, allowing for more targeted advertising, higher quality leads and provide companies with a competitive advantage. However, if not implemented correctly they can lead to wasted spend and less...

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Why You Need to Connect Salesforce and Google Ads Today

Why You Need to Connect Salesforce and Google Ads Today

Salesforce and Google Ads are strong tools that help businesses to run campaigns, analyze data and track leads after conversions. However, the impact of these tools is even greater when you choose to integrate the information from these two...

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