Why is this process so important?
99% of PPC agencies focus on leads and their processes use AdWords Conversion data to make the majority of their buying decisions. The reality is that AdWords Conversion data has a very low correlation with revenue. We know this because we’ve run many regressions, all resulting in the same low R-squared. This is why we focus on opportunities, pipeline & wins. We track every PPC lead and opportunity.
Lead-to-Opportunity Sales Process
Our clients love us because we deliver the results we promise and it is our innovative process which makes this possible. We only work with clients that use Salesforce to convert leads to opportunities, which can be done via automated workflows or by physically converting leads. This allows us to be the only PPC agency that focuses on opportunities.